Hooks for Cooks™

Sometimes it takes a major life move to find a really good recipe. Such is the case when my family and I moved to Anchorage, Alaska three years ago.

I love to bake and did so daily while we lived in America’s Last Frontier. I was often dismayed ,  however, when I couldn’t get really good chocolate at a reasonable price. I soon realized that European chocolate was a luxury in Alaska.  Hence, I started to experiment with other options and began to stock my shelves with that all American ingredient—Hershey’s Cocoa Powder.  The recipe on the box—Perfectly Chocolate Chocolate Cake—caught my eye.

The recipe appeared easy and inexpensive. I wondered, “Could it be that good?” It was July and it was my son’s fourth birthday so I decided to put it to the test.  We lived at the top of a cul de sac in a neighborhood filled with kids. I figured if the cake could pass with that crowd, then it was a true classic. Well, indeed it passed.

I served the cake to the family on James’s birthday and when I pulled the leftovers out the next day, word traveled fast. Within minutes, kids arrived by foot, on bike, in wagons, and on skateboards. Sporting toothless grins, they’d sheepishly greet me and ask if the rumor was true…was there any cake left? I told them indeed there was and come on in. Within minutes my Spode cake plate was bare. From that moment, the recipe was destined to hold a rock solid spot in my recipe box.

We now live back in Seattle but Hershey’s Perfectly Chocolate Chocolate Cake is the one and only chocolate cake I bother making. Curious about the history of this fabulous cake, I called Hershey’s directly and asked for more info. They reported that the cake was originally called Deep Chocolate Chocolate Cake and appeared in a conventional leaflet in the 1980s. Then, in 1998, during a Perfectly Chocolate Campaign, Hershey’s tweaked the recipe by changing the frosting and renaming the recipe with its current name. It was put on the cocoa powder box and will most likely remain there as it has proven to be so popular.

Leave a Reply

Proudly powered by WordPress. Hooks for Cooks (TM) is a trademark of Melissa A. Trainer Communications, LLC.
Copyright 2009 © Hooks for Cooks™. All rights reserved.